7th BalkanSpa Summit Program



Venue: Thermomineral bath in the spa park

Provisional agenda

09.00 – 09.30 Registration of participants

09.30 – 10.15

Vasja Čretnik

Positioning of Terme Olimia on the spa tourist market.

Vasja Čretnik

10.15 – 11.00

Prof. dr Laszlo Puczko

Recalibrating natural assets to new demand

  • Leisure as we as healthcare demand patterns show series of changes that should be mirrored in service offers.
  • Thermal and other resources are very valuable assets but not yet products and especially not yet value propositions.
  • Customers look for meaningful and valuable benefits and not for assets. Contemporary marketing approaches focus as much on product conceptualisation and development as much as promotion of the product.
  • Recalibrating of existing natural assets is the key to reach new segments. The recalibration starts with the redefinition of what natural assets can offer that is valued and appreciated.
Prof. dr Laszlo Puczko

11.00 – 11.30 Coffe-break

11.30 – 12.15 

Dejan Pejčinović

My way in the tourism business – from an ambitious guy to a successful GM

Dejan Pejčinović

12.15 – 13.00 

Ivan Stanković

Making decisions. Where is the line between madness and courage?

Ivan Stanković

13.00 – 13.15 Coffe-break

13.15 – 14.00

Lea Stanković

The role of social networks in the promotion of a tourist product

Lea Stanković

14.30 Lunch

21.00 – 24.00
Gala dinner with the awarding ceremony of the BalkanSpa Summit Award 2024



Venue: Medical resort “Merkur”

08.30 – 09.30 Registration of participants in Thermomineral bath


Education lasts from 09:30 to 14:00. The schedule of presentations depends on the number of applicants.

Kristina Radović

Myofascial Release (MFR) treatments

MFR is a technique of manual medicine that is applied by the action of the hands on points of chronic pain, on all parts of the body, such as arthritis, back and neck pain. These types of pain are often misdiagnosed or mistreated, resulting in pain that people are forced to live with, addicted to painkillers, instead of being cured. MFR also has a positive effect on people suffering from dizziness and malaise, as it relaxes tight muscles, which can cause people to feel pain and malaise at the same time.
Kristina Radović

Maja Rakić

EMMETT body therapy

A special form of body therapy developed by the author Emmett Ross (Australia) which by gently touching the Emmett points, according to the Emmett principle (sensorimotor folds), activates the forgotten memory of the muscles and the whole body, due to various traumas, injuries or psychological stress. Eliminates symptoms of pain, discomfort and limitation of movement.
GOAL of therapy: FIRST AID for the whole body, instead of drugs and medications.
Fast, effective and efficient.
Represented in 40 countries of the world.
Maja Rakić

Unique treatments with the use and recommendation of

AFRODITA Cosmetics

Wellness center “Fons Romanus” Vrnjačka Banja
Wellness center “Kovilje” Banja Koviljača