BalkanSpa Summit - misija i ciljevi
Balkanske zemlje imaju veoma dugu zajedničku tradiciju i kulturu banja. One su, s druge strane, oduvek bile tesno povezane politički i geografski. Polazeći od ove tačke i deleći ideje sa balkanskim kolegama, BalkanSpa Summit se javio kao neophodnost i potreba. Od početka smo verovali da ovaj događaj može da igra veoma važnu ulogu u razvoju spa industrije Balkana, generalno.
Na prethodnih pet Samita, u Bugarskoj, Turskoj, Srbiji, Hrvatskoj i Sloveniji, uradili smo mnogo, možda i više nego što smo očekivali kada smo pre 13 godina počeli da pišemo jednu novu, intrigantnu i jedinstvenu priču o banjama Balkana. Svake godine se broj učesnika povećavao, osnovali smo stručne centre … Malo je primera u kojima entuzijazam ozbiljnih ljudi daje tako ozbiljne i održive rezultate.
Naša misija je da sakupimo sve zajedničke etno komponente balkanskih zemalja (tradiciju, kulturu, gastronomiju, muziku, običaje i dokaze burne istorije), da ih profilišemo i iskoristimo za definisanje, kreiranje i promociju novog proizvoda na turističkom tržištu Evrope – banje Balkana. Uspećemo u tome ako ove komponente upakujemo zajedno sa programima relaksacije, prevencije i rehabilitacije u našim banjama i pokažemo ostatku sveta zašto smo jedinstveni. I zašto smo zajedno.
Moramo zajedno, da bi mogli više! Lekari, stručnjaci u turizmu, ekonomisti, arhitekte, proizvođači opreme i kozmetike, svi smo mi deo iste priče koje se može napisati samo ako je pišemo zajedno. Priče o Balkanu i njegovim vrednostima. Zato je Vaše učešće na BalkanSpa Samitu značajno i vredno, čak neophodno!
Dobrodošli na BalkanSpa Summit!
Značajne odluke 2. BalkanSpa Summita – Osnovati Organizacioni komitet i četiri stručna centra!
S leva: Stanimir Stankov (Bulgaria), Prof dr Zeki Mufit Karagulle (Turkey) & Vladan Veskovic (Serbia)
Experts about BalkanSpa Summit
After being established in 2010 BalkanSpa Summit has been organized annually in Bulgaria (2011), Turkey (2012), Serbia (2013), Croatia (2014) and Slovenia (2015) successfully. While the summit was based on common spa tradition and aimed to establish new collaborations in the BalkanSpa sector, it also enabled representatives to introduce their innovative ideas and concepts. As a result, it was seen that similar challenges are emphasized and similar issues are faced to be overcome, and in short, almost the same spa language is spoken. BalkanSpa brand is already ready to be created by the shared strong spa and wellness traditions of Balkans.
Now, after a “short break” we are excited and delighted that BalkanSpa Summit is going to be live again by Serbian Spa Association initiative and (re)organized in October 2023. The Serbian colleagues set the main goal of making the Balkan Spa Summit not only a unique event, but also an event with new content, the “BalkanSpa Summit Award”. Thus, the continuity of the summits will open the way to a common BalkanSpa future and lead to the creation of the BalkanSpa Brand.
Good luck!
Vladan Vešković, Secretary General at Serbian Spa Association, does this excellently in his country, and as a co-creator of the Balkan Spa Summit, he is constantly engaged in international networking of spa industry professionals. Standardization of services, internationalization of health tourism, positioning on the global market, human resources management, environmental protection - these are just some of the challenges that spa destinations face today.
The Balkan Spa Summit is a networking format for spa industry professionals recognized far beyond the Balkan area, and I congratulate Vladan and his team for agreeing to organize the meeting in Serbia in October 2023. .
I look forward to our meeting!