Misija i ciljevi BalkanSpa Samita
Balkanske zemlje imaju veoma snažnu zajedničku tradiciju i kulturu u banjskom turizmu. S druge strane, oni su uvek bili politički i geografski povezani. Tako se, polazeći od ovih tačaka i deleći ideju sa našim balkanskim kolegama, BalkanSpa Summit© pojavio kao potreba i neophodnost. I svi verujemo da BalkanSpa Summit© može odigrati važnu ulogu u razvoju balkanske banjske industrije uopšte.
Na prethodnih pet BalkanSpa Summit©-a, u Bugarskoj, Turskoj, Srbiji, Hrvatskoj i Sloveniji, uradili smo mnogo, možda i više nego što smo očekivali, pre desetak godina, kada smo počeli da pišemo novu, fascinantnu i jedinstvenu priču o banjama Balkana. Malo je primera u kojima entuzijazam daje tako ozbiljne, uverljive i održive rezultate.
Naša misija je da prikupimo sve zajedničke etničke komponente balkanskih zemalja (tradicija, kultura, gastronomija, muzika, običaji i brojni svedoci burne istorije) profilišemo ih i iskoristimo ih za definisanje, kreiranje i promociju novog turističkog proizvoda u Evropa – banje Balkana. Uspećemo ako programe relaksacije, prevencije i rehabilitacije u našim banjama, „upakujemo“ u autentičan i intrigantan turistički paket, i pokažemo ostatku sveta zašto smo jedinstveni. I zašto smo zajedno.
Moramo zajedno, da uradimo više! Lekari, terapeuti, stručnjaci za turizam, ekonomisti, arhitekte, dobavljači opreme, kozmetičari, svi smo mi deo iste priče koja se može napisati samo ako smo zajedno. Priče o nama, o Balkanu i njegovim vrednostima.
Stoga je Vaše učešće u BalkanSpa Summit©-u značajno i vredno, čak i neophodno.
Dobrodošli na BalkanSpa Samit!
Significant decisions of the 2nd BalkanSpa Summit (Češme, Turkey) – To form Organizing Committee and four expert centers!
From left: Stanimir Stankov (Bulgaria), Prof dr Zeki Mufit Karagulle (Turkey) & Vladan Veskovic (Serbia)
Experts about BalkanSpa Summit


After being established in 2010 BalkanSpa Summit has been organized annually in Bulgaria (2011), Turkey (2012), Serbia (2013), Croatia (2014) and Slovenia (2015) successfully. While the summit was based on common spa tradition and aimed to establish new collaborations in the BalkanSpa sector, it also enabled representatives to introduce their innovative ideas and concepts. As a result, it was seen that similar challenges are emphasized and similar issues are faced to be overcome, and in short, almost the same spa language is spoken. BalkanSpa brand is already ready to be created by the shared strong spa and wellness traditions of Balkans.
Now, after a “short break” we are excited and delighted that BalkanSpa Summit is going to be live again by Serbian Spa Association initiative and (re)organized in October 2023. The Serbian colleagues set the main goal of making the Balkan Spa Summit not only a unique event, but also an event with new content, the “BalkanSpa Summit Award”. Thus, the continuity of the summits will open the way to a common BalkanSpa future and lead to the creation of the BalkanSpa Brand.
Good luck!

Vladan Vešković, Secretary General at Serbian Spa Association, does this excellently in his country, and as a co-creator of the Balkan Spa Summit, he is constantly engaged in international networking of spa industry professionals. Standardization of services, internationalization of health tourism, positioning on the global market, human resources management, environmental protection - these are just some of the challenges that spa destinations face today.
The Balkan Spa Summit is a networking format for spa industry professionals recognized far beyond the Balkan area, and I congratulate Vladan and his team for agreeing to organize the meeting in Serbia in October 2023. .
I look forward to our meeting!

Moramo zajedno, da uradimo više! Lekari, terapeuti, stručnjaci za turizam, ekonomisti, arhitekte, dobavljači opreme, kozmetičari, svi smo mi deo iste priče koja se može napisati samo ako smo zajedno. Priče o nama, o Balkanu i njegovim vrednostima.
Stoga je Vaše učešće u BalkanSpa Summit©-u značajno i vredno, čak i neophodno.